You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Case History.
ANA has found 172 results for you, in 197 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The selection of market research executives

Although systematic personnel selection procedures have been shown to improve efficiency in many organisations which have introduced them, market research firms and departments have been slow to make use of these management techniques. This may be...

Catalogue: ESOMAR Congress 1966
Author: Ian R. Haldane
September 1, 1966
×

Citation

Haldane, I. R. (1966a, September 01). The selection of market research executives. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-selection-of-market-research-executives


Research papers

The meaning of "comparability" in multi-country research and how to achieve it

The basic themes of this paper are firstly that the idea of 'comparability' in relation to multi-country surveys needs to be examined specifically in relation to the market situation, and secondly that achieving comparability in this sense depends...

Catalogue: ESOMAR Congress 1966
Author: Robert L. Day
September 1, 1966
×

Citation

Day, R. L. (1966a, September 01). The meaning of "comparability" in multi-country research and how to achieve it. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-meaning-of-comparability-in-multi-country-research-and-how-to-achieve-it


Research papers

Planning advertising strategy

Markets are segmented in many ways, most of which do not bear on the advertiser's problem. The objective is to find the one decisive mode. 2. The consumer weaves a whole world of meanings, values and associations around products. Many of these are...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Daniel Yankelovich
June 1, 1966
×

Citation

Yankelovich, D. (1966a, June 01). Planning advertising strategy . ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/planning-advertising-strategy-


Research papers

The gold cup

n citing the case of the Gold Cup, our intention is to contribute to this seminar by indicating how this relational problem may be overcome and suggest the feasibility of a working methodology which can greatly enhance the creation of advertising and...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Robert E. Miller
June 1, 1966
×

Citation

Miller, R. E. (1966a, June 01). The gold cup. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-gold-cup


Research papers

Co-operation between creative and market research groups in developing campaigns

The attitude in Benton & Bowles was that research is not a substitute for creativity; instead, research provides the facts upon which the creative team can go to work. Research also provides facilities by which the creative men can find out...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Johan Aucamp
Company: ESSO
June 1, 1966
×

Citation

Aucamp, J. (1966a, June 01). Co-operation between creative and market research groups in developing campaigns . ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/co-operation-between-creative-and-market-research-groups-in-developing-campaigns-


Research papers

A long look at advertising research

One obvious way to build such knowledge would be to prepare a systematic programme of regular research. Desirable as this might be, it is not the aim of this note to advocate such programmes . What is advocated is more realistic : that each new piece...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Lucy Webster
June 1, 1966
×

Citation

Webster, L. (1966a, June 01). A long look at advertising research. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/a-long-look-at-advertising-research


Research papers

We are still confused- But on a higher level

Most case stories are. written when the success is an established fact. This paper is a case where part of the story was written in advance, in the form of objectives. To be precise, it is a case story the outcome of which is not yet known. The story...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Niels Vinding
June 15, 1965
×

Citation

Vinding, N. (1965a, June 15). We are still confused- But on a higher level. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/we-are-still-confused--but-on-a-higher-level


Research papers

What is the market researcher doing in an advertising agency?

The contribution that market research can make to advertising it is, of course, important to test finished advertisements, both before and after publication. However, this is not the main contribution that market research can make to advertising. The...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Paul Howard Berent
June 15, 1965
×

Citation

Berent, P. H. (1965a, June 15). What is the market researcher doing in an advertising agency?. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/what-is-the-market-researcher-doing-in-an-advertising-agency-


Research papers

Red herrings in advertising research

Much of the advertising research being carried out today defines - whether explicitly or implicitly - the effectiveness of an advertisement in terms of memorability , believability or other factors. Such advertising research is based on assumptions...

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Author: Paul Howard Berent
June 15, 1965
×

Citation

Berent, P. H. (1965a, June 15). Red herrings in advertising research. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/red-herrings-in-advertising-research